What it's for
Our lead-gen note uses it for contact data and verification.
- B2B contact lists
- Email verification
- Sequences
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Free | $0 | 900 credits; 2 sequences; AI assistant limited to 5 chats |
| Basic | $49/user/mo billed annually | 30,000 credits; 14-day trial; 5 automated workflows |
| Professional | $79/user/mo billed annually | 48,000 credits; call recordings with AI insights (4,000 min) |
| Organization | $119/user/mo billed annually, min 3 seats | 72,000 credits; 50 workflows per team |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
Free includes 900 credits and 2 sequences. The page showed annual prices (a 'save 24%' toggle); monthly prices weren't captured.
- Free: enough to test search filters and export a small first list.
- Basic: 30,000 credits a year is plenty for one person building lists for a few clients; check the credit cost of each action in the app.
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Free | $0 |
| Month 12 (working volume) | Basic | $49 |
Break-even: Basic at $49/mo (billed yearly) is covered by one $300 lead-list job a quarter.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
Not a content generator. A data and outreach platform; how you use contact data is governed by Apollo's terms and privacy law.
Your data and AI training: Not checked.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Create a free account with a work email.
- Save a search for one ideal-customer profile.
- Export a small list and verify emails.
- Hand the list to your sending tool or use a sequence.
- Track reply rates before buying more credits.
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Apollo.io | Free plan + paid plans | Yes | $0 · then $49/user/mo billed annually | 2/5 | Not a content generator | Finding B2B contacts |
| Clay | Free plan + paid plans | Yes | $0 · then $167/mo (billing period not stated) | 4/5 | Not a content generator | Researched, enriched lead lists |
| Hunter | Free plan + paid plans | Yes | See official site | 1/5 | – | Finding a person's work email |
| Instantly | Paid plans only | Trial only | $47/mo (monthly) | 2/5 | Not a content generator | Running cold email campaigns |
| HubSpot | Free plan + paid plans | Yes | $0 · then $20/mo/seat ($7/mo/seat promo shown) | 2/5 | Not a content generator | A free CRM that can grow |
| ZoomInfo | Paid plans only | No | See official site | – | – | Enterprise sales teams |
| LinkedIn Sales Navigator | Paid plans only | Trial only | See official site | – | – | Prospecting on LinkedIn |
Learning difficulty
2/5: Filters and credits take a session to understand.
When not to use it
If you need deep enrichment from many data sources, Clay is the more flexible (and more complex) option.
Cheaper or free alternatives:
Which of our hustles use it
- Lead generation with AI research: Contact data and email verification
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- Apollo pricing (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".