What it's for
Our cold-email note uses it for sending and warmup; unlimited inboxes keep per-client costs flat.
- Cold email campaigns
- Inbox warmup
- Running outreach for clients
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Growth | $47/mo (monthly) | Unlimited email accounts and warmup; 1,000 uploaded contacts; 5,000 emails a month |
| Hypergrowth | $97/mo (monthly) | 25,000 uploaded contacts; 125,000 emails a month on the plan card (the comparison table says 100,000) |
| Light Speed | $358/mo (monthly) | 100,000 uploaded contacts; 500,000 emails a month |
| Enterprise | Custom | Private deliverability network |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
No free plan is listed on the pricing page. A yearly toggle is offered; we recorded the monthly prices.
- Growth: 5,000 emails a month is about 250 a working day, enough for one client campaign across a few warmed inboxes.
- Unlimited inboxes and warmup on every plan, so the extra cost of scaling is the domains and mailboxes, which you buy elsewhere.
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Growth | $47 |
| Month 12 (working volume) | Hypergrowth | $97 |
Break-even: Growth at $47/mo is covered by one $500 cold-email setup client.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
Not a content generator. A sending platform; your lists and copy stay yours.
Your data and AI training: Not checked.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Buy 2–3 secondary domains and set up SPF, DKIM and DMARC.
- Connect the inboxes and start warmup for about two weeks.
- Upload a small, verified list.
- Write a 3-step sequence with plain-text emails.
- Start at low daily volume and watch bounce and reply rates.
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Instantly | Paid plans only | Trial only | $47/mo (monthly) | 2/5 | Not a content generator | Running cold email campaigns |
| Apollo.io | Free plan + paid plans | Yes | $0 · then $49/user/mo billed annually | 2/5 | Not a content generator | Finding B2B contacts |
| lemlist | Paid plans only | Trial only | See official site | – | – | Personalized outreach sequences |
| Smartlead | Paid plans only | Trial only | See official site | – | – | Agencies running many inboxes |
| HubSpot | Free plan + paid plans | Yes | $0 · then $20/mo/seat ($7/mo/seat promo shown) | 2/5 | Not a content generator | A free CRM that can grow |
Learning difficulty
2/5: The app is simple; deliverability setup is where people slip.
When not to use it
If you only send a few dozen emails a week, a CRM's built-in sequences may be enough.
Cheaper or free alternatives:
Which of our hustles use it
- AI cold-email setup service: Sending, inbox warmup and campaign management
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- Instantly pricing (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".