What it's for
The most capable free CRM for a solo service business.
- Free CRM
- Sales pipelines
- Simple email marketing
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Free tools | $0 | Free for up to 2 users; free CRM, marketing, sales and service tools; 2,000 email sends a month with HubSpot branding |
| Starter | $20/mo/seat ($7/mo/seat promo shown) | Includes 1,000 marketing contacts; 500 HubSpot credits; removes branding |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
Free for up to 2 users, no credit card. Free marketing email is capped at 2,000 sends per calendar month with HubSpot branding.
- Free: a working CRM with pipelines and contact records for a two-person shop, at no cost.
- Free email: 2,000 sends a month is one 500-person newsletter four times a month, with HubSpot branding.
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Free | $0 |
| Month 12 (working volume) | Starter | $20 |
Break-even: Starter at $20/seat/mo is covered by one extra closed client a year for almost any service business.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
Not a content generator. A CRM; your contact data stays yours.
Your data and AI training: Not checked.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Create a free account and import contacts from a CSV.
- Set up one deal pipeline with your real stages.
- Connect your inbox to log emails.
- Add a contact form to your site.
- Review the pipeline weekly.
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| HubSpot | Free plan + paid plans | Yes | $0 · then $20/mo/seat ($7/mo/seat promo shown) | 2/5 | Not a content generator | A free CRM that can grow |
| Airtable | Free plan + paid plans | Yes | $0 · then $20/seat/mo billed annually ($24 monthly) | 2/5 | Not a content generator | Organizing client and product data |
| Pipedrive | Paid plans only | Trial only | See official site | 2/5 | – | Tracking deals visually |
| Google Sheets | Free | Yes | Free · then $7/user/mo, billed monthly (optional, for business email) | 1/5 | Not a content generator | Free tracking, data and reports |
| Notion | Free plan + paid plans | Yes | $0 · then $10 per seat/mo (billing period not stated) | 2/5 | Not a content generator | Client portals, templates and wikis |
| HighLevel | Paid plans only | Trial only | See official site | 4/5 | – | Agencies reselling marketing software |
| folk | Paid plans only | Trial only | See official site | – | – | Freelancers tracking relationships |
Learning difficulty
2/5: The free CRM is simple; the wider platform is large.
When not to use it
If you just need a list of leads and follow-ups, a Google Sheet or Airtable base is enough.
Cheaper or free alternatives:
- Airtable: Organizing client and product data (yes free plan)
- Pipedrive: Tracking deals visually (trial only free plan)
- Google Sheets: Free tracking, data and reports (yes free plan)
- Notion: Client portals, templates and wikis (yes free plan)
Which of our hustles use it
None of our research notes use it yet.
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- HubSpot CRM pricing (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".