What it's for
Linked records make it a step up from spreadsheets when clients, projects and invoices relate.
- Client databases
- Content calendars
- Lightweight CRMs
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Free | $0 | 1,000 records per base; up to 5 editors; 1 GB attachments per base; 100 automation runs; 500 AI credits per editor/mo |
| Team | $20/seat/mo billed annually ($24 monthly) | 50,000 records per base; 25,000 automation runs; 20 GB per base |
| Business | $45/seat/mo billed annually ($54 monthly) | 125,000 records per base; 100,000 automation runs; 100 GB per base |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
Free allows 1,000 records per base, 5 editors and 100 automation runs.
- Free: 1,000 records is a full client list plus projects for a solo business.
- 100 automation runs a month runs out quickly if you automate every new record.
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Free | $0 |
| Month 12 (working volume) | Team | $20 |
Break-even: Team at $20/seat/mo is covered by one extra client a year.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
Not a content generator. A database; your data stays yours.
Your data and AI training: Not checked.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Start from a template.
- Create linked tables (clients, projects).
- Add views per status.
- Add a form for intake.
- Automate one notification.
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Airtable | Free plan + paid plans | Yes | $0 · then $20/seat/mo billed annually ($24 monthly) | 2/5 | Not a content generator | Organizing client and product data |
| Google Sheets | Free | Yes | Free · then $7/user/mo, billed monthly (optional, for business email) | 1/5 | Not a content generator | Free tracking, data and reports |
| Notion | Free plan + paid plans | Yes | $0 · then $10 per seat/mo (billing period not stated) | 2/5 | Not a content generator | Client portals, templates and wikis |
| ClickUp | Free plan + paid plans | Yes | See official site | 3/5 | – | One app for everything |
| HubSpot | Free plan + paid plans | Yes | $0 · then $20/mo/seat ($7/mo/seat promo shown) | 2/5 | Not a content generator | A free CRM that can grow |
| Microsoft Excel | Free plan + paid plans | Yes | See official site | – | – | Heavy models and client spreadsheets |
| pgvector | Free, open source | Yes | Free | 4/5 | – | Vector search in an existing Postgres database |
Learning difficulty
2/5: Base design takes thought.
When not to use it
For simple lists, Google Sheets is free and enough.
Cheaper or free alternatives:
- Google Sheets: Free tracking, data and reports (yes free plan)
- Notion: Client portals, templates and wikis (yes free plan)
- ClickUp: One app for everything (yes free plan)
- HubSpot: A free CRM that can grow (yes free plan)
Which of our hustles use it
None of our research notes use it yet.
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- Airtable pricing (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".