CRM tools
Track deals and clients. 4 tools we track, checked .
Short answer page: What's the best crm tool?
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order.
- 1
HubSpot
Pick this if you want a free CRM that can grow.
CRM platform with a free tier plus marketing, sales and service hubs.
Free plan + paid plans · Free plan: Yes · $0 · then $20/mo/seat ($7/mo/seat promo shown) · Difficulty 2/5
- 2
Pipedrive
Pick this if you want tracking deals visually.
Sales CRM built around a visual deal pipeline.
Paid plans only · Free plan: Trial only · Difficulty 2/5
- 3
HighLevel
Pick this if you want agencies reselling marketing software.
All-in-one CRM and marketing platform for agencies, with white-label options.
Paid plans only · Free plan: Trial only · Difficulty 4/5
- 4
folk
Pick this if you want freelancers tracking relationships.
Lightweight CRM for relationships and outreach.
Paid plans only · Free plan: Trial only
Side-by-side
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| HubSpot | Free plan + paid plans | Yes | $0 · then $20/mo/seat ($7/mo/seat promo shown) | 2/5 | Not a content generator | A free CRM that can grow |
| Pipedrive | Paid plans only | Trial only | See official site | 2/5 | – | Tracking deals visually |
| HighLevel | Paid plans only | Trial only | See official site | 4/5 | – | Agencies reselling marketing software |
| folk | Paid plans only | Trial only | See official site | – | – | Freelancers tracking relationships |
"Starting price" is shown only for tools we profile in depth, where we read the official pricing page on . For the others, check the official site.