Best tool for · Sales & lead gen
What's the best CRM tool?
Track deals and clients.
First hour with HubSpot: setup checklist in the profile.
Short comparison
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| HubSpot | Free plan + paid plans | Yes | $0 · then $20/mo/seat ($7/mo/seat promo shown) | 2/5 | Not a content generator | A free CRM that can grow |
| Pipedrive | Paid plans only | Trial only | See official site | 2/5 | – | Tracking deals visually |
| HighLevel | Paid plans only | Trial only | See official site | 4/5 | – | Agencies reselling marketing software |
| folk | Paid plans only | Trial only | See official site | – | – | Freelancers tracking relationships |
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order. See all 4 CRM tools with a ranked shortlist.
Quick answers
What's the best CRM tool?
Our overall pick is HubSpot: A free CRM that can grow.
What's the best free CRM tool?
HubSpot, which has a free plan or free version. A free CRM that can grow.
Which CRM tool is easiest for beginners?
Pipedrive, rated 2/5 to learn.