What people use it for
- Local generation
- Custom models
- Private work
Learning difficulty
4/5: Running locally needs a GPU and setup.
Competitors
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Stable Diffusion | Free, open source | Yes | Free | 4/5 | – | Running image generation locally |
| Midjourney | Paid plans only | No | $10/mo or $96/yr ($8/mo) | 2/5 | Ownership with conditions | Striking artwork, concepts and style exploration |
| Adobe Firefly | Free plan + paid plans | Yes | US$9.99/mo | 1/5 | You own or may use output commercially | Commercially safer generated images |
| Ideogram | Free plan + paid plans | Yes | $0 · then $20/mo monthly ($15/mo billed yearly, $180) | 1/5 | You own or may use output commercially | Posters, logos and designs with words in them |
| Leonardo.Ai | Free plan + paid plans | Yes | $0 · then $12/mo (billing period not stated) | 2/5 | Ownership with conditions | Game assets and consistent styles |
| FLUX (Black Forest Labs) | Pay as you go | No | See official site | 3/5 | – | High-quality images by API |
| Krea | Free plan + paid plans | Yes | See official site | 2/5 | – | Trying many image models in one place |
Alternatives with a free plan
- Adobe Firefly: Commercially safer generated images
- Ideogram: Posters, logos and designs with words in them
- Leonardo.Ai: Game assets and consistent styles
- Krea: Trying many image models in one place
Used in our research notes
None of our research notes use it yet.
Short profile. We checked the official site and pricing model on . We don't list exact prices here; they're tracked only on our in-depth profiles. Check the official site before you buy.