What it's for
The strongest of the image generators we track at rendering text inside images.
- Posters and graphics with text
- Logo concepts
- Social graphics
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Free | $0 | No priority credits; priority credits only via paid plans or top-ups |
| Plus | $20/mo monthly ($15/mo billed yearly, $180) | 2,400 priority credits/mo |
| Pro | $60/mo monthly ($42/mo billed yearly, $504) | 7,500 priority credits/mo |
| Team | $30/user/mo monthly ($20/user/mo yearly, $240) | 3,600 priority credits per user/mo |
| Top-up credits | 1¢ per credit |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
The pricing page says priority credits 'can only be obtained through paid subscription plans and top-up credit purchases'.
- Plus: 2,400 credits a month is about 800 images at 3 credits each on the 4.0 Turbo setting, or 240 at the 10-credit Quality setting.
- Credit cost per image depends on model and quality (0.8 to 22 credits per image on 4.5).
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Plus | $20 |
| Month 12 (working volume) | Plus (yearly) | $15 |
Break-even: Plus at $20/mo is covered by one poster or logo-concept job.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
You own or may use output commercially
“[We do] not restrict your ability to use User Output for your own purposes (including for commercial purposes). As between us and you, to the extent we acquire any rights in any User Output, we hereby assign to you all right, title and interest in and to such User Output.”
Your data and AI training: Not checked.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Sign up and generate with a short prompt including the exact text.
- Try Turbo first to save credits.
- Use Quality for finals.
- Upscale the pick.
- Finish layout in Canva.
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Ideogram | Free plan + paid plans | Yes | $0 · then $20/mo monthly ($15/mo billed yearly, $180) | 1/5 | You own or may use output commercially | Posters, logos and designs with words in them |
| Midjourney | Paid plans only | No | $10/mo or $96/yr ($8/mo) | 2/5 | Ownership with conditions | Striking artwork, concepts and style exploration |
| Leonardo.Ai | Free plan + paid plans | Yes | $0 · then $12/mo (billing period not stated) | 2/5 | Ownership with conditions | Game assets and consistent styles |
| Adobe Firefly | Free plan + paid plans | Yes | US$9.99/mo | 1/5 | You own or may use output commercially | Commercially safer generated images |
| Canva | Free plan + paid plans | Yes | $0 · then US$144/year for one person | 1/5 | You own or may use output commercially | Fast templated design for non-designers |
| Stable Diffusion | Free, open source | Yes | Free | 4/5 | – | Running image generation locally |
| FLUX (Black Forest Labs) | Pay as you go | No | See official site | 3/5 | – | High-quality images by API |
Learning difficulty
1/5: Prompt-based; strong text rendering out of the box.
When not to use it
For painterly or cinematic styles, Midjourney is often preferred.
Cheaper or free alternatives:
- Midjourney: Striking artwork, concepts and style exploration (no free plan)
- Leonardo.Ai: Game assets and consistent styles (yes free plan)
- Adobe Firefly: Commercially safer generated images (yes free plan)
- Canva: Fast templated design for non-designers (yes free plan)
Which of our hustles use it
None of our research notes use it yet.
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- Ideogram pricing (read 17 October 2026)
- Ideogram Terms (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".