What it's for
Strong for consistent styles across a set of images.
- Game and concept art
- Consistent styles
- Product mockups
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Free | $0 | 150 tokens a day |
| Essential | $12/mo (billing period not stated) | 8,500 tokens/mo; rollover bank up to 25,500 |
| Premium | $30/mo (billing period not stated) | 25,000 tokens/mo; rollover bank up to 75,000 |
| Ultimate | $60/mo (billing period not stated) | 60,000 tokens/mo; rollover bank up to 180,000 |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
Free gives 150 tokens a day that reset daily. The page showed a '20% off' toggle; the billing period for the prices wasn't labelled in our capture.
- Free: 150 daily tokens is enough to test styles each day, not to deliver a client batch.
- Paid plans roll unused tokens into a bank capped by plan.
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Free | $0 |
| Month 12 (working volume) | Essential | $12 |
Break-even: Essential at $12/mo is covered by one small asset job.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
Ownership with conditions
“If you are on one of our paid Subscriptions (Paid Subscriber)… ownership of all Intellectual Property Rights in any Content you… create while using the Platform will vest in you upon creation.”
Your data and AI training: Not checked.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Sign up and try 3 models on one prompt.
- Pick the model that fits the brief.
- Save a style reference.
- Generate a batch.
- Upgrade before delivering commercial work.
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Leonardo.Ai | Free plan + paid plans | Yes | $0 · then $12/mo (billing period not stated) | 2/5 | Ownership with conditions | Game assets and consistent styles |
| Midjourney | Paid plans only | No | $10/mo or $96/yr ($8/mo) | 2/5 | Ownership with conditions | Striking artwork, concepts and style exploration |
| Ideogram | Free plan + paid plans | Yes | $0 · then $20/mo monthly ($15/mo billed yearly, $180) | 1/5 | You own or may use output commercially | Posters, logos and designs with words in them |
| Adobe Firefly | Free plan + paid plans | Yes | US$9.99/mo | 1/5 | You own or may use output commercially | Commercially safer generated images |
| FLUX (Black Forest Labs) | Pay as you go | No | See official site | 3/5 | – | High-quality images by API |
| Stable Diffusion | Free, open source | Yes | Free | 4/5 | – | Running image generation locally |
| Krea | Free plan + paid plans | Yes | See official site | 2/5 | – | Trying many image models in one place |
Head to head: Midjourney vs Leonardo.Ai
Learning difficulty
2/5: Many models and settings.
When not to use it
If you need clean text inside images, Ideogram is stronger.
Cheaper or free alternatives:
- Midjourney: Striking artwork, concepts and style exploration (no free plan)
- Ideogram: Posters, logos and designs with words in them (yes free plan)
- Adobe Firefly: Commercially safer generated images (yes free plan)
- FLUX (Black Forest Labs): High-quality images by API (no free plan)
Which of our hustles use it
None of our research notes use it yet.
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- Leonardo pricing (read 17 October 2026)
- Leonardo Terms (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".