Logo & brand kits tools
Logos, palettes and brand assets. 5 tools we track, checked .
Short answer page: What's the best logo & brand kits tool?
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order.
- 1
Looka
Pick this if you want a quick logo and brand kit.
AI logo maker that also builds brand kits; you pay to download files.
One-time purchase · Free plan: No · $35 one-time · Difficulty 1/5
- 2
Ideogram
Pick this if you want posters, logos and designs with words in them.
Image generator that is strong at legible text inside images.
Free plan + paid plans · Free plan: Yes · $0 · then $20/mo monthly ($15/mo billed yearly, $180) · Difficulty 1/5
- 3
Recraft
Pick this if you want vector icons and illustrations.
AI image generator that produces editable vector graphics and brand-consistent sets.
Free plan + paid plans · Free plan: Yes · Difficulty 2/5
- 4
Inkscape
Pick this if you want free vector and SVG work.
Free, open-source vector graphics editor.
Free, open source · Free plan: Yes · Difficulty 3/5
- 5
Brandmark
Pick this if you want simple logos on a budget.
AI logo generator with one-time packages.
One-time purchase · Free plan: No
Side-by-side
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Looka | One-time purchase | No | $35 one-time | 1/5 | You own or may use output commercially | A quick logo and brand kit |
| Ideogram | Free plan + paid plans | Yes | $0 · then $20/mo monthly ($15/mo billed yearly, $180) | 1/5 | You own or may use output commercially | Posters, logos and designs with words in them |
| Recraft | Free plan + paid plans | Yes | See official site | 2/5 | – | Vector icons and illustrations |
| Inkscape | Free, open source | Yes | Free | 3/5 | – | Free vector and SVG work |
| Brandmark | One-time purchase | No | See official site | – | – | Simple logos on a budget |
"Starting price" is shown only for tools we profile in depth, where we read the official pricing page on . For the others, check the official site.