Tool profile · Analytics

Google Analytics

Google's free web analytics. Best for: free, detailed traffic analytics.

What people use it for

  • Traffic analytics

Learning difficulty

3/5: Events and reports need learning.

Competitors

ToolPricing modelFree planStarting priceDifficultyOutput rightsBest for
Google AnalyticsFreeYesFree3/5–Free, detailed traffic analytics
PlausiblePaid plans onlyTrial onlySee official site1/5–Simple analytics without cookie banners
PostHogFree plan + paid plansYesSee official site3/5–Understanding how users use your app
Microsoft ClarityFreeYesFree1/5–Free heatmaps and recordings
Cloudflare Web AnalyticsFreeYesFree––Free cookieless page views
UmamiFree, open sourceYesFree––Self-hosted analytics

Alternatives with a free plan

Used in our research notes

None of our research notes use it yet.

Short profile. We checked the official site and pricing model on . We don't list exact prices here; they're tracked only on our in-depth profiles. Check the official site before you buy.

The weekly research note

One new note a week: costs, hours and earnings ranges, with sources. Subscribe and get our free guide, AI side income that actually pays (October 2026). Unsubscribe anytime. Privacy