Best tool for · Analytics
What's the best web analytics tool?
Visitors, sources and conversions.
Short comparison
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Google Analytics | Free | Yes | Free | 3/5 | – | Free, detailed traffic analytics |
| Plausible | Paid plans only | Trial only | See official site | 1/5 | – | Simple analytics without cookie banners |
| PostHog | Free plan + paid plans | Yes | See official site | 3/5 | – | Understanding how users use your app |
| Microsoft Clarity | Free | Yes | Free | 1/5 | – | Free heatmaps and recordings |
| Cloudflare Web Analytics | Free | Yes | Free | – | – | Free cookieless page views |
| Umami | Free, open source | Yes | Free | – | – | Self-hosted analytics |
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order. See all 6 web analytics tools with a ranked shortlist.
Quick answers
What's the best web analytics tool?
Our overall pick is Google Analytics: Free, detailed traffic analytics.
What's the best free web analytics tool?
Google Analytics, which has a free plan or free version. Free, detailed traffic analytics.
Which web analytics tool is easiest for beginners?
Plausible, rated 1/5 to learn.