Social media scheduling tools
Plan and auto-publish posts. 9 tools we track, checked .
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Short answer page: What's the best social media scheduling tool?
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order.
- 1
Canva
Pick this if you want fast templated design for non-designers.
Online design tool with templates for social posts, slides, print and video.
Free plan + paid plans · Free plan: Yes · $0 · then US$144/year for one person · Difficulty 1/5
- 2
Buffer
Pick this if you want solo creators scheduling a few channels.
Simple social media scheduling and analytics, priced per channel.
Free plan + paid plans · Free plan: Yes · $0 · then $5/mo per channel ($60/yr per channel) · Difficulty 1/5
- 3
Taplio
Pick this if you want growing on LinkedIn.
LinkedIn growth tool for writing, scheduling and analytics.
Paid plans only · Free plan: Trial only · $39/mo billed monthly · Difficulty 1/5
- 4
Meta Business Suite
Pick this if you want free Instagram and Facebook scheduling.
Meta's free tool for scheduling and insights on Facebook and Instagram.
Free · Free plan: Yes · Difficulty 1/5
- 5
Metricool
Pick this if you want affordable scheduling plus analytics.
Scheduling and analytics for social, ads and websites.
Free plan + paid plans · Free plan: Yes · Difficulty 1/5
- 6
Typefully
Pick this if you want writing threads and posts.
Writing and scheduling for X, LinkedIn, Threads and Bluesky.
Free plan + paid plans · Free plan: Yes · Difficulty 1/5
- 7
Hootsuite
Pick this if you want agencies managing many accounts.
Social media management for scheduling, inbox and analytics.
Paid plans only · Free plan: Trial only
- 8
Later
Pick this if you want visual planning for Instagram.
Visual social scheduling focused on Instagram and TikTok.
Paid plans only · Free plan: Trial only
- 9
Publer
Pick this if you want bulk-scheduling evergreen posts.
Social scheduling with bulk uploads and recycling.
Free plan + paid plans · Free plan: Yes
Side-by-side
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Canva | Free plan + paid plans | Yes | $0 · then US$144/year for one person | 1/5 | You own or may use output commercially | Fast templated design for non-designers |
| Buffer | Free plan + paid plans | Yes | $0 · then $5/mo per channel ($60/yr per channel) | 1/5 | Not a content generator | Solo creators scheduling a few channels |
| Taplio | Paid plans only | Trial only | $39/mo billed monthly | 1/5 | Not a content generator | Growing on LinkedIn |
| Meta Business Suite | Free | Yes | Free | 1/5 | – | Free Instagram and Facebook scheduling |
| Metricool | Free plan + paid plans | Yes | See official site | 1/5 | – | Affordable scheduling plus analytics |
| Typefully | Free plan + paid plans | Yes | See official site | 1/5 | – | Writing threads and posts |
| Hootsuite | Paid plans only | Trial only | See official site | – | – | Agencies managing many accounts |
| Later | Paid plans only | Trial only | See official site | – | – | Visual planning for Instagram |
| Publer | Free plan + paid plans | Yes | See official site | – | – | Bulk-scheduling evergreen posts |
"Starting price" is shown only for tools we profile in depth, where we read the official pricing page on . For the others, check the official site.