Tool profile · Marketing & social

Buffer: pricing, free plan, rights and setup

Simple social media scheduling and analytics, priced per channel. Best for: solo creators scheduling a few channels.

Contents

What it's for

The cheap, simple scheduler in our LinkedIn ghostwriting note.

  • Scheduling posts
  • Light analytics
  • Managing a few client accounts

Plans and prices

PlanPrice (USD unless shown)What you get
Free$0Free plan; see the pricing page for channel limits
Essentials$5/mo per channel ($60/yr per channel)Unlimited posts, analytics
Team$10/mo per channel ($120/yr per channel)Team collaboration

Read on the official pricing page on . Prices change; check before you buy.

Free plan in real output

A free plan is available; Essentials adds analytics and more per channel. The free channel limit wasn't captured on our check.

  • Essentials math: 4 channels (X, LinkedIn, Instagram, Threads) × $5 = $20/mo.
  • Team for one client with 3 channels: 3 × $10 = $30/mo.

Cost at your stage

PlanMonthly cost
Month 1 (testing, low volume)Free$0
Month 12 (working volume)Essentials$15

Break-even: Essentials for 3 channels ($15/mo) is covered by one social-media client.

Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.

Commercial use and output rights

Not a content generator. A scheduler.

Your data and AI training: Not applicable.

This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.

Hidden costs and gotchas

  • Price is per channel, so it scales with every account you add.
  • Yearly prices are paid upfront.

First-hour setup

  1. Connect your channels.
  2. Set a posting schedule per channel.
  3. Queue a week of posts.
  4. Check analytics after 2 weeks.
  5. Upgrade per channel only where you need it.

Competitors compared

ToolPricing modelFree planStarting priceDifficultyOutput rightsBest for
BufferFree plan + paid plansYes$0 · then $5/mo per channel ($60/yr per channel)1/5Not a content generatorSolo creators scheduling a few channels
MetricoolFree plan + paid plansYesSee official site1/5–Affordable scheduling plus analytics
PublerFree plan + paid plansYesSee official site––Bulk-scheduling evergreen posts
TaplioPaid plans onlyTrial only$39/mo billed monthly1/5Not a content generatorGrowing on LinkedIn
Meta Business SuiteFreeYesFree1/5–Free Instagram and Facebook scheduling
CanvaFree plan + paid plansYes$0 · then US$144/year for one person1/5You own or may use output commerciallyFast templated design for non-designers
TypefullyFree plan + paid plansYesSee official site1/5–Writing threads and posts

Learning difficulty

1/5: Very simple.

When not to use it

For LinkedIn-only growth features, Taplio is purpose-built; for many client accounts, Hootsuite.

Cheaper or free alternatives:

  • Metricool: Affordable scheduling plus analytics (yes free plan)
  • Publer: Bulk-scheduling evergreen posts (yes free plan)
  • Taplio: Growing on LinkedIn (trial only free plan)
  • Meta Business Suite: Free Instagram and Facebook scheduling (yes free plan)

Which of our hustles use it

Price history

Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.

CheckedPlanPrice
17 October 2026Free$0Source
17 October 2026Essentials$5/mo per channel ($60/yr per channel)Source
17 October 2026Team$10/mo per channel ($120/yr per channel)Source

Sources

Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".

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