Email marketing tools
Automations and broadcasts for a business. 7 tools we track, checked .
Short answer page: What's the best email marketing tool?
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order.
- 1
Kit
Pick this if you want creators selling products by email.
Email marketing for creators (formerly ConvertKit) with automations.
Free plan + paid plans · Free plan: Yes · $0 · then from $39/mo · Difficulty 2/5
- 2
MailerLite
Pick this if you want budget email marketing.
Affordable email marketing with automations and landing pages.
Free plan + paid plans · Free plan: Yes · Difficulty 1/5
- 3
Brevo
Pick this if you want big lists with low send volume.
Email, SMS and CRM platform priced by emails sent, not contacts.
Free plan + paid plans · Free plan: Yes · Difficulty 2/5
- 4
Klaviyo
Pick this if you want shopify store email flows.
Email and SMS marketing built for e-commerce stores.
Free plan + paid plans · Free plan: Yes · Difficulty 3/5
- 5
Resend
Pick this if you want transactional email from your app.
Email API for developers to send transactional and marketing email.
Free plan + paid plans · Free plan: Yes · Difficulty 3/5
- 6
HighLevel
Pick this if you want agencies reselling marketing software.
All-in-one CRM and marketing platform for agencies, with white-label options.
Paid plans only · Free plan: Trial only · Difficulty 4/5
- 7
Mailchimp
Pick this if you want familiar email marketing for small businesses.
Well-known email marketing platform, now part of Intuit.
Free plan + paid plans · Free plan: Yes
Side-by-side
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Kit | Free plan + paid plans | Yes | $0 · then from $39/mo | 2/5 | Not a content generator | Creators selling products by email |
| MailerLite | Free plan + paid plans | Yes | See official site | 1/5 | – | Budget email marketing |
| Brevo | Free plan + paid plans | Yes | See official site | 2/5 | – | Big lists with low send volume |
| Klaviyo | Free plan + paid plans | Yes | See official site | 3/5 | – | Shopify store email flows |
| Resend | Free plan + paid plans | Yes | See official site | 3/5 | – | Transactional email from your app |
| HighLevel | Paid plans only | Trial only | See official site | 4/5 | – | Agencies reselling marketing software |
| Mailchimp | Free plan + paid plans | Yes | See official site | – | – | Familiar email marketing for small businesses |
"Starting price" is shown only for tools we profile in depth, where we read the official pricing page on . For the others, check the official site.