What it's for
A free plan up to 10,000 subscribers with creator commerce built in.
- Creator email lists
- Selling products by email
- Automated welcome sequences
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Newsletter (free) | $0 | Up to 10,000 subscribers |
| Creator | From $39/mo | Automations and integrations |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
Free up to 10,000 subscribers. Automations need a paid plan (our 17 Oct check; kit.com blocked our second check with a 403).
- Free: a list of up to 10,000 people at $0, the largest free subscriber cap of the newsletter tools we checked.
- Creator pricing rises with subscriber count; 'from $39/mo' is the entry price.
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Free | $0 |
| Month 12 (working volume) | Creator | $39 |
Break-even: Creator at $39/mo is covered by two $20 digital-product sales a month from email.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
Not a content generator. An email platform; your list and content stay yours.
Your data and AI training: Not checked.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Create a free account and a landing page.
- Add a lead magnet download.
- Write a 3-email welcome sequence (paid for automation).
- Embed the form on your site.
- Tag subscribers by interest.
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Kit | Free plan + paid plans | Yes | $0 · then from $39/mo | 2/5 | Not a content generator | Creators selling products by email |
| beehiiv | Free plan + paid plans | Yes | $0 · then $49/mo billed yearly ($59 monthly) | 2/5 | Not a content generator | Growing and monetizing a newsletter |
| MailerLite | Free plan + paid plans | Yes | See official site | 1/5 | – | Budget email marketing |
| Substack | Free to join, fee per sale | Yes | $0 · then 10% of revenue + Stripe fees | 1/5 | Not a content generator | Starting a paid newsletter for free |
| Brevo | Free plan + paid plans | Yes | See official site | 2/5 | – | Big lists with low send volume |
| Ghost | Paid plans only | Trial only | See official site | – | – | An owned site plus paid newsletter, 0% cut |
| Buttondown | Free plan + paid plans | Yes | See official site | – | – | Simple, developer-friendly newsletters |
Head to head: beehiiv vs Kit vs Substack
Learning difficulty
2/5: Forms are easy; automations take planning.
When not to use it
For a pure paid newsletter, beehiiv or Substack are simpler.
Cheaper or free alternatives:
- beehiiv: Growing and monetizing a newsletter (yes free plan)
- MailerLite: Budget email marketing (yes free plan)
- Substack: Starting a paid newsletter for free (yes free plan)
- Brevo: Big lists with low send volume (yes free plan)
Which of our hustles use it
- Paid AI-assisted newsletter: Free up to 10,000 subscribers; automations on paid plans
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- Kit pricing (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".