Best tool for · Email & newsletters
What's the best email marketing tool?
Automations and broadcasts for a business.
First hour with Kit: setup checklist in the profile.
Short comparison
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Kit | Free plan + paid plans | Yes | $0 · then from $39/mo | 2/5 | Not a content generator | Creators selling products by email |
| MailerLite | Free plan + paid plans | Yes | See official site | 1/5 | – | Budget email marketing |
| Brevo | Free plan + paid plans | Yes | See official site | 2/5 | – | Big lists with low send volume |
| Klaviyo | Free plan + paid plans | Yes | See official site | 3/5 | – | Shopify store email flows |
| Resend | Free plan + paid plans | Yes | See official site | 3/5 | – | Transactional email from your app |
| HighLevel | Paid plans only | Trial only | See official site | 4/5 | – | Agencies reselling marketing software |
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order. See all 7 email marketing tools with a ranked shortlist.
Quick answers
What's the best email marketing tool?
Our overall pick is Kit: Creators selling products by email.
What's the best free email marketing tool?
Kit, which has a free plan or free version. Creators selling products by email.
Which email marketing tool is easiest for beginners?
MailerLite, rated 1/5 to learn.