What it's for
Avatar plus translation in one tool, used in our course and YouTube notes as an optional presenter.
- Presenter videos without filming
- Translating videos with lip sync
- Course lessons with an avatar
- Personalized sales videos
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Free | $0 | Up to 3 videos a month, 1 minute max per video |
| Creator | $29/mo, or $24/mo billed yearly | 30-minute videos, voice cloning, 175+ languages, watermark removal |
| Pro | From $49/mo | Credit tiers from 1,000 credits/mo at $49 to 100,000 at $4,300 |
| Business | $149/mo + $20/seat/mo | Team collaboration |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
Up to 3 videos a month, each up to 1 minute, with limited trial access to premium features. Free output is licensed for personal, non-commercial and internal evaluation use only.
- Free: 3 × 1 minute = up to 3 minutes of avatar video a month, for testing only (no commercial use).
- Creator: videos up to 30 minutes each, with watermark removal, so one plan can produce a full course module.
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Creator | $24 |
| Month 12 (working volume) | Creator | $29 |
Break-even: Creator at $29/mo is covered by one $30 avatar or translation video for a client a month.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
Commercial use on paid plans only
“As between HeyGen and you, you own all rights in your User Input but you are granted a limited, non-exclusive, non-transferable, revocable license to your User Output solely for personal, non-commercial, and internal evaluation purposes. [Free Plan]”
Your data and AI training: HeyGen's terms grant it rights to use your content 'to train or otherwise improve or modify our artificial intelligence and machine learning models'.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Sign up and make a 1-minute test on Free.
- Write a script of about 130–150 words per minute of video.
- Pick a stock avatar or record consent footage for your own avatar.
- Upgrade to Creator before publishing (commercial use, no watermark).
- Export and check lip sync on names and numbers.
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| HeyGen | Free plan + paid plans | Yes | $0 · then $29/mo, or $24/mo billed yearly | 2/5 | Commercial use on paid plans only | Presenter videos and translated versions without filming |
| Synthesia | Free plan + paid plans | Yes | $0 · then $29/mo | 2/5 | Not verified | Training and onboarding videos |
| Colossyan | Paid plans only | Trial only | See official site | 2/5 | – | Interactive training videos |
| D-ID | Paid plans only | Trial only | See official site | 1/5 | – | Animating a still portrait |
| ElevenLabs | Free plan + paid plans | Yes | $0 · then $6/mo (first month promo shown: $1) | 2/5 | Commercial use on paid plans only | Narration for videos, audiobooks and courses in many languages |
| Rask AI | Paid plans only | Trial only | See official site | 2/5 | – | Translating YouTube and course videos |
Head to head: Synthesia vs HeyGen
Learning difficulty
2/5: Templates are easy, but a natural-looking result needs script and pacing work.
When not to use it
Skip it if your audience expects a real face; trust can drop. For internal training at scale, compare Synthesia.
Cheaper or free alternatives:
Which of our hustles use it
- AI UGC-style ad creatives: AI presenter and avatar ad variants
- AI video translation & dubbing: Lip-synced video translation
- Faceless YouTube channel: Optional avatar presenter
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- HeyGen pricing (read 17 October 2026)
- HeyGen Terms (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".