Best tool for · Sales & lead gen
What's the best lead databases tool?
Search contacts and companies.
First hour with Apollo.io: setup checklist in the profile.
Short comparison
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Apollo.io | Free plan + paid plans | Yes | $0 · then $49/user/mo billed annually | 2/5 | Not a content generator | Finding B2B contacts |
| ZoomInfo | Paid plans only | No | See official site | – | – | Enterprise sales teams |
| LinkedIn Sales Navigator | Paid plans only | Trial only | See official site | – | – | Prospecting on LinkedIn |
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order. See all 3 lead databases tools with a ranked shortlist.
Quick answers
What's the best lead databases tool?
Our overall pick is Apollo.io: Finding B2B contacts.
What's the best free lead databases tool?
Apollo.io, which has a free plan or free version. Finding B2B contacts.
Which lead databases tool is easiest for beginners?
Apollo.io, rated 2/5 to learn.