Use case · E-commerce

Online stores tools

Run your own shop. 4 tools we track, checked .

Short answer page: What's the best online stores tool?

Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order.

  1. 1

    Shopify

    Pick this if you want a serious store you control.

    E-commerce platform to run your own online store.

    Paid plans only · Free plan: Trial only · $39/mo, or $29/mo billed yearly · Difficulty 2/5

  2. 2

    WooCommerce

    Pick this if you want adding a store to WordPress.

    Free, open-source e-commerce plugin for WordPress.

    Free, open source · Free plan: Yes

  3. 3

    BigCommerce

    Pick this if you want larger catalogs and B2B selling.

    E-commerce platform with many built-in features.

    Paid plans only · Free plan: Trial only

  4. 4

    Square Online

    Pick this if you want local sellers who also sell in person.

    Free online store that connects to Square payments and POS.

    Free plan + paid plans · Free plan: Yes

Side-by-side

ToolPricing modelFree planStarting priceDifficultyOutput rightsBest for
ShopifyPaid plans onlyTrial only$39/mo, or $29/mo billed yearly2/5Not a content generatorA serious store you control
WooCommerceFree, open sourceYesFree––Adding a store to WordPress
BigCommercePaid plans onlyTrial onlySee official site––Larger catalogs and B2B selling
Square OnlineFree plan + paid plansYesSee official site––Local sellers who also sell in person

"Starting price" is shown only for tools we profile in depth, where we read the official pricing page on . For the others, check the official site.

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