Copywriting tools
Ads, product descriptions, landing pages. 4 tools we track, checked .
Short answer page: What's the best copywriting tool?
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order.
- 1
ChatGPT
Pick this if you want all-purpose drafting, research and analysis.
OpenAI's general AI assistant for writing, research, analysis, images and custom GPTs.
Free plan + paid plans · Free plan: Yes · $0 · then $20/mo (Plus); Go: USD price not published for our region · Difficulty 1/5
- 2
Jasper
Pick this if you want marketing teams keeping one brand voice.
AI marketing writing platform with brand voice and campaigns.
Paid plans only · Free plan: Trial only · Difficulty 2/5
- 3
Copy.ai
Pick this if you want sales emails and marketing workflows.
AI platform for sales and marketing copy and workflows.
Free plan + paid plans · Free plan: Yes
- 4
Writesonic
Pick this if you want sEO articles and AI-search visibility.
AI writing and SEO tool focused on visibility in AI search.
Paid plans only · Free plan: Trial only
Side-by-side
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| ChatGPT | Free plan + paid plans | Yes | $0 · then $20/mo (Plus); Go: USD price not published for our region | 1/5 | You own or may use output commercially | All-purpose drafting, research and analysis |
| Jasper | Paid plans only | Trial only | See official site | 2/5 | – | Marketing teams keeping one brand voice |
| Copy.ai | Free plan + paid plans | Yes | See official site | – | – | Sales emails and marketing workflows |
| Writesonic | Paid plans only | Trial only | See official site | – | – | SEO articles and AI-search visibility |
"Starting price" is shown only for tools we profile in depth, where we read the official pricing page on . For the others, check the official site.