Tool profile · SEO

Semrush

SEO and marketing suite: keywords, backlinks, audits and rank tracking. Best for: full-scale SEO research.

What people use it for

  • Keyword research
  • Audits
  • Competitor research

Learning difficulty

3/5: large toolset.

Competitors

ToolPricing modelFree planStarting priceDifficultyOutput rightsBest for
SemrushPaid plans onlyTrial onlySee official site3/5–Full-scale SEO research
AhrefsPaid plans onlyNoSee official site3/5–Backlink and competitor research
UbersuggestFree plan + paid plansYesSee official site––Cheap keyword ideas
Google Keyword PlannerFreeYesFree––Free search volume estimates
AnswerThePublicFree plan + paid plansYesSee official site––Finding question-style topics
Keywords EverywherePaid plans onlyNoSee official site––Keyword data while you browse
Google Search ConsoleFreeYesFree2/5–Seeing real Google clicks and queries

Alternatives with a free plan

Used in our research notes

None of our research notes use it yet.

Short profile. We checked the official site and pricing model on . We don't list exact prices here; they're tracked only on our in-depth profiles. Check the official site before you buy.

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