Tool profile · Chatbots & agents

Retell AI: pricing, free plan, rights and setup

Platform for AI phone agents that answer and make calls. Best for: receptionist and booking phone agents.

Contents

What it's for

Usage pricing with a free start, the core of our voice receptionist note.

  • AI receptionists
  • Appointment booking calls
  • Lead qualification calls

Plans and prices

PlanPrice (USD unless shown)What you get
Pay as you go$0.07–$0.31 per minute (voice agents)$10 free credits; 20 concurrent calls included
Chat agents$0.002+ per message
EnterpriseCustom

Read on the official pricing page on . Prices change; check before you buy.

Free plan in real output

$10 in free credits to start.

  • $10 of credits ÷ the example rate on the pricing calculator ($0.15/min) ≈ 66 minutes of test calls.
  • A receptionist handling 300 calls × 2 minutes = 600 minutes; at $0.07–$0.31 that's $42–$186 a month, depending on model, voice and telephony.

Cost at your stage

PlanMonthly cost
Month 1 (testing, low volume)Pay as you go$10
Month 12 (working volume)Pay as you go$90

Break-even: Charge the client a flat monthly fee above your per-minute cost; at 600 minutes and $0.15/min, cost is $90, so price above that.

Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.

Commercial use and output rights

Not a content generator. A voice-agent platform; call recordings and transcripts are client data. Check consent laws for recording.

Your data and AI training: Not checked.

This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.

Hidden costs and gotchas

  • The per-minute price depends on the LLM, voice and telephony you pick; the calculator's example mixes LLM, TTS and telephony costs.
  • Call recording consent rules vary by state and country.

First-hour setup

  1. Sign up and use the free credits.
  2. Build an agent from a template with your business FAQ.
  3. Connect a phone number.
  4. Test 20 calls with different accents and edge cases.
  5. Measure cost per minute before you price the client.

Competitors compared

ToolPricing modelFree planStarting priceDifficultyOutput rightsBest for
Retell AIPay as you goYes$0.07–$0.31 per minute (voice agents)3/5Not a content generatorReceptionist and booking phone agents
VapiPay as you goYesBy usage4/5Not a content generatorDevelopers building custom voice agents
SynthflowPaid plans onlyTrial onlySee official site2/5–Agencies building phone agents without code
Bland AIPay as you goNoSee official site––High-volume outbound and inbound calls
ElevenLabsFree plan + paid plansYes$0 · then $6/mo (first month promo shown: $1)2/5Commercial use on paid plans onlyNarration for videos, audiobooks and courses in many languages
VoiceflowFree plan + paid plansYesSee official site3/5–Teams designing conversational agents

Learning difficulty

3/5: No-code builder, but reliable agents need prompt, call-flow and integration work.

When not to use it

Not for businesses with very low call volume where a simple voicemail-to-text service is enough.

Cheaper or free alternatives:

  • Vapi: Developers building custom voice agents (yes free plan)
  • Synthflow: Agencies building phone agents without code (trial only free plan)
  • Bland AI: High-volume outbound and inbound calls (no free plan)

Which of our hustles use it

Price history

Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.

CheckedPlanPrice
17 October 2026Pay as you go$0.07–$0.31 per minute (voice agents)Source
17 October 2026Chat agents$0.002+ per messageSource
17 October 2026EnterpriseCustomSource

Sources

Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".

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