What it's for
It's the fastest way to sell a first digital product, with no monthly fee and tax handled. Six of our notes use it.
- Selling templates, ebooks and prompt packs
- Memberships
- Delivering downloads
Plans and prices
| Plan | Price (USD unless shown) | What you get |
|---|---|---|
| Profile and direct sales | 10% + $0.50 per transaction | No monthly fee |
| Discover marketplace sales | 30% per transaction | When new customers find you through Gumroad Discover |
Read on the official pricing page on . Prices change; check before you buy.
Free plan in real output
No monthly fee. Gumroad takes a percentage of each sale, and since 1 January 2025 it acts as merchant of record, handling sales tax.
- A $15 template sold through your link: fee = $1.50 + $0.50 = $2.00, so you keep $13.00 (86.7%).
- The same sale through Discover: fee = 30% = $4.50, so you keep $10.50.
Cost at your stage
| Plan | Monthly cost | |
|---|---|---|
| Month 1 (testing, low volume) | Pay per sale | $0 |
| Month 12 (working volume) | Pay per sale | $0 |
Break-even: No fixed cost, so every sale is profitable. At about $200/month in sales, compare against Payhip or Lemon Squeezy fees.
Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.
Commercial use and output rights
Not a content generator. A sales platform; you keep the rights to your products.
Your data and AI training: Not applicable.
This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.
First-hour setup
- Create an account and connect payouts.
- Create a product, upload the file and set a price.
- Write a clear description with screenshots.
- Test-buy with a 100% discount code.
- Share the direct link (10% fee) rather than relying on Discover (30%).
Competitors compared
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Gumroad | Free to join, fee per sale | Yes | 10% + $0.50 per transaction | 1/5 | Not a content generator | Selling a first digital product today |
| Payhip | Free plan + paid plans | Yes | See official site | 1/5 | – | Lower-fee digital product store |
| Lemon Squeezy | Free to join, fee per sale | Yes | See official site | 2/5 | – | Selling software with tax handled |
| Etsy | Free to join, fee per sale | Yes | $0.20 per listing | 2/5 | Not a content generator | Printables and handmade goods with built-in buyers |
| Stan | Paid plans only | Trial only | See official site | – | – | Selling from Instagram and TikTok bios |
| Creative Market | Free to join, fee per sale | Yes | See official site | 2/5 | – | Selling design assets to designers |
| Podia | Free plan + paid plans | Yes | See official site | 1/5 | – | Small creators selling several product types |
Learning difficulty
1/5: Upload, price and share.
When not to use it
Avoid it for very cheap products (under $5) because of the fixed fee, or for physical goods.
Cheaper or free alternatives:
- Payhip: Lower-fee digital product store (yes free plan)
- Lemon Squeezy: Selling software with tax handled (yes free plan)
- Etsy: Printables and handmade goods with built-in buyers (yes free plan)
- Stan: Selling from Instagram and TikTok bios (trial only free plan)
Which of our hustles use it
- Canva template shop: Selling direct without listing fees
- Notion templates with AI: Selling and delivering them
- Printable planners & worksheets: Selling direct alongside Etsy
- Sell AI prompts on a marketplace: Selling prompt guides and bundles direct
- AI music for content creators: Selling music packs direct
- Instagram faceless theme page: Selling your first digital product
Price history
Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.
Sources
- Gumroad pricing (read 17 October 2026)
Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".