Tool profile · E-commerce

Flippa: pricing, free plan, rights and setup

Marketplace for buying and selling websites, apps and online businesses. Best for: selling or buying small online businesses.

Contents

What it's for

Our website-flipping note uses it to buy and sell sites.

  • Buying and selling websites
  • Valuations
  • Exiting a content site

Plans and prices

PlanPrice (USD unless shown)What you get
Brokerage$499 upfront + 10% success fee6-month brokerage term; success fee paid only when the business sells

Read on the official pricing page on . Prices change; check before you buy.

Free plan in real output

Free valuations. Brokerage needs at least 12 months of trading history (6 months of monetization for YouTube) and 12 months of financials.

  • Brokered sale of a $50,000 site: $499 plus a 10% success fee ($5,000).
  • Not every business qualifies; Flippa says it refunds fees if it can't match a buyer.

Cost at your stage

PlanMonthly cost
Month 1 (testing, low volume)No fixed cost$0
Month 12 (working volume)No fixed cost$0

Break-even: Fees only when you sell (plus the $499 brokerage fee).

Month-12 plan is our estimate of what a solo seller at steady weekly output needs, based on the plan limits above. Costs exclude tax.

Commercial use and output rights

Not a content generator. A marketplace for buying and selling sites and businesses.

Your data and AI training: Not applicable.

This is a summary of public terms, not legal advice. Terms change; re-read the clause before client work.

Hidden costs and gotchas

  • Self-serve listing fees weren't on the page we read; check before listing.
  • Buyers' due diligence takes time.

First-hour setup

  1. Get a free valuation.
  2. Prepare 12 months of P&L and traffic data.
  3. Write an honest listing.
  4. Answer buyer questions fast.
  5. Use escrow for the transfer.

Competitors compared

ToolPricing modelFree planStarting priceDifficultyOutput rightsBest for
FlippaFree to join, fee per saleYes$499 upfront + 10% success fee2/5Not a content generatorSelling or buying small online businesses
eBayFree to join, fee per saleYesSee official site––Reselling and used goods
EtsyFree to join, fee per saleYes$0.20 per listing2/5Not a content generatorPrintables and handmade goods with built-in buyers
Amazon KDPFree to join, fee per saleYes35% or 70% option2/5Not a content generatorPublishing books with no upfront cost
Merch on DemandFree to join, fee per saleYesFree to join (invite/approval)2/5Not a content generatorReaching Amazon shoppers with designs
RedbubbleFree to join, fee per saleYesSee official site1/5–Selling designs without running a store
PromptBaseFree to join, fee per saleYesSee official site1/5–Selling tested prompts

Learning difficulty

2/5: Valuation and due diligence.

When not to use it

Tiny sites under 12 months old won't qualify for brokerage.

Cheaper or free alternatives:

  • eBay: Reselling and used goods (yes free plan)

Which of our hustles use it

Price history

Each monthly check adds rows here. Older rows are never edited, so you can see when prices changed.

CheckedPlanPrice
17 October 2026Brokerage$499 upfront + 10% success feeSource

Sources

Last verified . Anything we couldn't confirm on an official page is marked "not published", "not shown" or "not verified".

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