Forms & surveys tools
Collect leads, orders and feedback. 4 tools we track, checked .
Short answer page: What's the best forms & surveys tool?
Ranked by fit for solo businesses: tools we profile in depth first, then those used in our research notes, then the rest. Affiliate status never changes the order.
- 1
Tally
Pick this if you want free forms with unlimited responses.
Form builder with a generous free plan that feels like writing a doc.
Free plan + paid plans · Free plan: Yes · $0 · then $24/mo (billing period not stated) · Difficulty 1/5
- 2
Typeform
Pick this if you want engaging lead forms and quizzes.
Conversational forms and surveys, one question at a time.
Free plan + paid plans · Free plan: Yes · Difficulty 1/5
- 3
Google Forms
Pick this if you want free forms that land in a spreadsheet.
Free form and survey builder that saves to Google Sheets.
Free · Free plan: Yes
- 4
Jotform
Pick this if you want order forms and payment collection.
Form builder with payments, PDFs and e-signature.
Free plan + paid plans · Free plan: Yes
Side-by-side
| Tool | Pricing model | Free plan | Starting price | Difficulty | Output rights | Best for |
|---|---|---|---|---|---|---|
| Tally | Free plan + paid plans | Yes | $0 · then $24/mo (billing period not stated) | 1/5 | Not a content generator | Free forms with unlimited responses |
| Typeform | Free plan + paid plans | Yes | See official site | 1/5 | – | Engaging lead forms and quizzes |
| Google Forms | Free | Yes | Free | – | – | Free forms that land in a spreadsheet |
| Jotform | Free plan + paid plans | Yes | See official site | – | – | Order forms and payment collection |
"Starting price" is shown only for tools we profile in depth, where we read the official pricing page on . For the others, check the official site.